4 Customer Service Soft Skills to Improve Customer Experience
Customer service soft skills are an important determinant of customer experience – the thing that ensures customers return to a brand. Thus, for 95% of leaders, good customer experience is a strategic priority and 75% see it as a competitive advantage (Source: Forrester). On the customers’ end, positive customer experiences influence their loyalty to brands (Forbes) and their likelihood to recommend them to someone else (Source: Tempkin Group). Therefore, excellent customer experiences should be a top-most priority for businesses looking to carve a name for themselves amidst the competition. Customer service representatives are often at the frontlines of creating these experiences and need a balanced mix of hard and soft skills to achieve this.