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All You Need to Know About the Elaboration Likelihood Model
The Elaboration Likelihood Model is a framework that explains how individuals process stimuli, and how the kind of processing impacts the nature of attitude change. The model was proposed by Richard E. Petty and John T. Cacioppo in the 1980s. The elaboration likelihood model was proposed as a general theory of attitude change, delineating how best to make communications persuasive. It is intended to guide people on how to design persuasive systems, and has broad applications. This article will go over the model’s theoretical concepts to give you a complete understanding of how it functions.