3 Ways to Use Microlearning for Sales and Marketing Training

What is microlearning?

Microlearning is a short-term curriculum-based learning approach to work-based skills and techniques. It is also a training strategy that delivers training units and concentrates on quality rather than quantity. These include crash courses, infographics, short videos with explainers, interactive quizzes, or flashcards. Microlearning is a way of training and delivering training content to learners in bite-sized modules at the point of need, with a focused and specific training outcome. The learner is in full control of what they are learning and can complete their training at a time and place that suits their busy schedule.

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- Recap and reinforce – nuggeted concepts and specific skills.

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Now that you know what microlearning is, let us discuss ways to use microlearning for sales and marketing training.

Here are 3 ways to leverage microlearning for sales and marketing training for your sales teams

1. Use a focused approach for microlearning

Your sales and marketing teams should know every detail about the products or services, changes, new upgrades, and more. They must clarify the features and value of the products to the customers. Your sales and marketing teams always need to perform various jobs repeatedly. Therefore, they must require day-to-day practice to perfect them. Using the latest authoring tools, you can design and develop microlearning for sales and marketing to address your sales teams’ learning requirements. Focused sales and marketing training empowers your sales and marketing employees, leading to high-performance outcomes.

2. Include memory boosters in the microlearning for sales and marketing training

You can also provide memory boosters, job aids, infographics, interactive PDFs, etc., to your salespeople as part of sales and marketing training. Job aids are graphical representations of processes, methods, or solutions and may be developed as static or interactive devices. Memory boosters help your sales and marketing team recall key concepts learned through microlearning training at the time of need. Memory boosters will make information recall accessible anytime and anywhere as a variety of their day-to-day job.

Infographics are another creative approach that helps your sales and marketing team recall and retain information on specific concepts of sales and marketing. You can also use engaging and visually appealing graphics to highlight the key points. It makes it easy for your sales and marketing team to review again if they need to remember the information. All these can be used in sales and marketing training to provide “how-to” guidance, such as overcoming a prospective customer’s objection. You can use all these tools as part of your microlearning.

3. Include short videos in your microlearning

You can use short videos as part of microlearning to train the sales and marketing team in sales skills, methods, techniques, and strategies. Sales and marketing training videos can be developed with lectures from industry experts, sales managers, business leaders, etc. You can include short videos at appropriate places throughout your microlearning modules, where the learner can click on the video and learn a specific selling skill or a sales concept.

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For example, you can use videos covering essential sales skills and techniques, such as:

1. How to establish rapport with the customer
2. How to run the meetings with the customer
3. How to know if a customer is a prospective buyer or not
4. How to deal with the customer’s point-of-view
5. How to successfully close a deal
6. How to follow up after the sale
7. How to upsell and cross-sell
8. How to practice presentation skills
9. How to get listening skills
10. How to present the right product and service to the right customer

You can discuss real-world selling and marketing scenarios using real characters, animated characters, and graphics. You can even include stories of past sales experiences. Sales and marketing teams can also use scenarios while explaining a product or service to prospective customers to motivate them and positively encourage them to buy it.

Conclusion

Longer training sessions in the workplace could result in attention deficit and fatigue, making the course time ineffective. Microlearning can help your sales workforce stay updated with the latest information, sales techniques, strategies, trends, and consumer insights. Thus, you can use microlearning for sales and marketing training to consistently align your salespeople with your business goals.

Infographic

Microlearning for Sales and Marketing Training

Knowledge Check!

1. Which of the following is NOT a microlearning? *

• Flashcards
• Infographics
• Large PDFs

2. Why is microlearning beneficial for sales and marketing training? *

• It is beneficial to overwhelm the learner with information
• It gives learners additional distractions
• It gives learners additional distractions

3. What is the potential advantage of microlearning? *

• They are ineffective for real learning
• They provide comprehensive learning opportunities
• They do not align well with business goals

4. Using the latest authoring tools, you can design and develop microlearning for sales and marketing to address your sales teams’ learning requirements. *

• True
• False

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Frequently Asked Questions (FAQs)

What is microlearning?

Microlearning is a short-term curriculum-based learning approach to work-based skills and techniques. It is also a training strategy that delivers training units and concentrates on quality rather than quantity.

What is sales and marketing training?

Corporates must provide regular sales and marketing training to their workforce to ensure that their sales and marketing team learns something new, upskill themselves with the latest details on products, services, and recent changes in the industry, and move forward in the market.

What are a few examples of microlearning?

A few examples of microlearning can be crash courses, infographics, short videos with explainers, interactive quizzes, or flashcards.